About Bella Luna Toys


I’m Sarah Baldwin, the president of Bella Luna Toys. I am also an experienced Waldorf early childhood teacher, author and the mother of two grown sons who are Waldorf graduates.

Bella Luna Toys is committed to offering unique natural toys and products for children and families that are safe, healthy, and encourage imaginative play. You will find no battery-operated or plastic toys here, the kind that will be played with for a short time before ending up in a landfill.

Our quality toys are not disposable. They are built to last; the kind of toys that can be passed on or handed down to future generations.

Most of our toys are made in the USA, Europe, or Canada. The ones made overseas are certified to be ethically and sustainably made. Our toys have been tested to meet the strictest safety standards.

What Are Waldorf Toys?

What makes a toy a “Waldorf toy?” Yes, they are natural toys, but there is so much more to it than that. To find out, read my article “What Are Waldorf Toys?

About Sarah

As a former actress, my life changed profoundly when I became a mother for the first time. I realized soon afterwards that children were meant to be my life's work.

In my early days as a young mother, I taught music-and-movement classes for parents and toddlers; began a support and activity group for stay-at-home-moms; and worked in mainstream preschool settings in California before enrolling in Waldorf early childhood teacher training. I completed my training in 1999 at Sunbridge College in New York and received an M.S.Ed. in Waldorf early childhood education in 2004.

I taught early childhood classes at the Ashwood Waldorf School in Rockport, ME over a period of ten years. I have also served as a member of the Board of Trustees of LifeWays North America, an organization devoted to developing healthy childcare and training programs for caregivers, parents and educators.

I am the author of Nurturing Children and Families, a guide for teachers and leaders of Waldorf-inspired playgroups and parent/child classes.

On my YouTube video channel, Sunday with Sarah, I discuss parenting topics, education, and the importance of imaginative play for children. I also share craft and cooking tutorials. Most importantly, I love answering your questions!

Our Commitment to the Environment

Bella Luna Toys is proud to be an approved business member of Green America, a non-profit organization in Washington, DC which recognizes businesses which are committed to eco-friendly and fair labor business practices, and must document such practices.

Bella Luna Toys is committed to carrying toys that are made with natural and organic materials such as wood, cotton, wool, and non-toxic finishes and vegetable dyes.

We use eco-friendly and recycled packing materials, tissue paper, gift boxes and gift bags.

Giving Back 

Bella Luna Toys has supported developing Waldorf early childhood programs in Costa Rica, China, the Dominican Republic, Kenya and the Lakota Waldorf School for indigenous children in the United States.

Our company has also been proud to provide financial support to the Natural Resources Defense Council, the Campaign for a Commercial-Free Childhood, Feeding America, No Kid Hungry, the NAACP Legal Defense and Educational Fund and the Equal Justice Initiative.