How It Works


    If you don't have an existing Bella Luna Toys account, create one today! Existing users can log in to view their current Star Coins status.


    With every action or purchase you make, you'll earn more Star Coins.


    Use your Star Coins at checkout to save on beautiful toys that celebrate open-ended play! Brand exclusions apply. See FAQs for details.*

Ways to Earn Star Coins

Redeem for Discounts

When you are logged in to your Star Coins account, you'll see how many coins you can use towards your purchase at checkout. Rewards can be used on a sliding scale and no minimum is required to start redeeming! Brand exclusions apply. See FAQs for details.*

10 Star Coins = $1 Towards Your Purchase

Share the love!


Give your friends $10 off* their first order and you will earn $10
in points after their first purchase.

Start Referring Now *valid on purchase of $50 or more

Frequently Asked Questions

  • How Do I participate?

    Joining is easy and 100% free. No membership fees or annual charges! Simply create a Bella Luna Toys account or use your existing one!

    New customers please click on the “Create an Account” button and follow the prompts.

    Existing customers with an account: You are all set! Log in to start earning Star Coins and to check your Star Coins balance.

    If you have shopped with us in the past, but do not have an account, create a Bella Luna Toys account using the same email you used to checkout. You must register for a Star Coins account to redeem Star Coins.

  • How Can I Earn Star Coins?

    Star Coins are earned by purchasing our products online. Earn 1 Star Coin for every $1 spent on products (tax & shipping excluded).

    Redeem Coins for discounts on future purchases: 10 Star Coins = $1 Discount. Please place your order using the email address associated with your account for Star Coins to accrue and to see you balance at checkout. Orders placed with a different email address will not earn Coins on your account. Star Coins are non-transferrable and can not be redeemed for cash.

    Subscribe to our newsletter to receive announcements about new ways to earn in the future!

  • When Do Star Coins Post to My Account?

    Star Coins earned by placing an order will post to your account when your order has been shipped. If items in your order are shipping from multiple warehouses with different delivery times, the Star Coins will be posted when the final shipment is processed and all items are shipped. Star Coins earned by other earning actions will post immediately (see “Ways to Earn Star Coins” above for details).

    Reminder: Place your order using the email address associated with your Star Coins account for Star Coins to be posted to your account. Orders placed with a different email address will not earn Coins. Star Coins are non-transferrable.

  • *Why Can’t I Redeem Coins on Ostheimer, Fagus, and Sawdust & Rainbows products?

    We love these brands as much as our customers do! As authorized retailers, we work with all our vendors to ensure our pricing is in-line with their MSRP, and our sales can match their manufacturing capabilities. Limited stock, lengthy restock lead times, decreased availability and brand integrity also contribute to the exclusion of Ostheimer, Fagus, and Sawdust & Rainbows from the Star Coins Rewards redemption. All purchases of these items will earn Star Coins and are deposited in your account when the order ships.

    We currently cannot allow Star Coins to be redeemed on items from the following brands: Ostheimer, Fagus, and Sawdust & Rainbows. Gift cards are also exempt from the Star Coins program (see Gift Card question above for more). Due to the limited stock and our longstanding relationships with these vendors, we respect their requests to be excluded from certain discounts or promotions on our website.

  • How Do I Redeem My Star Coins?
    Log in using the email address associated with your account. At checkout, a slider icon will appear displaying your Star Coins balance. Simply adjust the slider to apply as many, or as few Star Coins as you’d like. You must be logged in with the email associated with your account to see and redeem points.
  • Can I Combine My Star Coins with Other Discounts or Promo Codes?
    Star Coins can not be combined with other offers. If you have a valid promo/coupon code you’ll have to choose to apply it at checkout or redeem Star Coins.
  • Can I Combine My Orders for Reduced or Free Shipping?
    If consecutive orders are placed, and Star Coins have been redeemed on the second order (or both orders), the orders can not be combined for shipping to adjust or the reverse the shipping charges on the second order, or both orders.
  • I Placed My Order and Accidentally Used Star Coins. Can I Get Them Back?

    Star Coin redemptions are final. We are not able to collect the monies not paid when the discount was applied.

    Example: Quinn spends $150 and uses 300 Star Coins for a $30 discount and checks out paying $120 by credit credit card. Quinn wants the points back to save up for a later purchase, but Quinn now owes $30 for the doll that can not be collected.

  • Do I Get Free Shipping on My Order Valued at $99 if I Redeem Star Coins?
    We offer free standard shipping on orders shipping within the contiguous 48 United States above $99 after any discounts are applied including star coin redemptions.
  • How Do I Check My Star Coins Balance?
    Your up-to-date balance is always displayed at the top of this page.
  • Do Star Coins Expire?
    Star Coins are valid for 12 months from the date of the last qualifying purchase. Each qualifying purchase automatically extends the expiration date of all unused Star Coins for 12 months from the month of the last qualifying purchase. Star Coins expire after 12 months if no qualifying purchases are made within that time period. For a purchase to qualify it must be made using the email address associated with your account. Points are non-transferable.
  • Do I Have to Enroll or Register in Individual Promotions?
    Once you register for an account, you're all set – we don't require you to register for individual promotions in order to be eligible. Just fulfill the requirements of a promotion, and we'll post Star Coins to your account immediately!
  • What Happens to Star Coins if I Make a Return?

    If a full refund is issued, the Star Coins spent will be returned to your account, and the Star Coins earned on that purchase will be deducted.

    For example: Quinn has 200 Star Coins and purchases a $100 Block Set and uses 100 Star Coins for a $10 discount. Quinn pays $90 and earns 90 Star Coins. Quinn now has 190 Star Coins. When the blocks are returned, Quinn receives a $90 refund and 100 Star Coins returned. The 90 newly earned Star Coins are removed. Quinn is back to 200 Star Coins.

    Different rules apply for partially refunded orders.

  • How Do I Use or Buy a Gift Card Using Star Coins?

    Gift cards are exempt from the Star Coins program. The purchase or usage of a gift card will not earn you Star Coins. If you are using a gift card in conjunction with payment, you will only earn Star Coins on the amount you spent after the gift card has been applied. A gift card and Star Coins can be stacked to use as payment towards a purchase.

  • I Received an Email Invitation to Review a Product, But Don't See My Coins Applied to My Account.
    Three weeks after you place an order with us, you will receive an email invitation to earn points by leaving a review on your purchase. To earn Star Coins for your review, you must leave your review through the form embedded in the email invitation. This is the only way you can receive Star Coins for reviews.
  • Can I Earn or Redeem Star Coins When Placing a Phone Order?
    Our Customer Care staff can not access Star Coin accounts when taking orders over the phone. Star Coins can only be earned and redeemed when making a purchase online.
  • How Do I Contact Support With Questions About Star Coins?
    Our team is happy to answer your questions. Send an email to, or livechat with us. We are here Mon-Fri 9-5 Eastern.
  • Can I Buy Extra Star Coins?
    Currently Star Coins are earned and we do not offer you the ability to buy more.
  • What if I Don't Want to Receive Promotional Emails?
    From time to time, you'll receive program-related emails from us. You can opt-out at any time, just click the 'Unsubscribe' button when you receive your next email.
  • Star Coins Rewards Program Terms and Conditions

    Star Coins Rewards is an online, points-based program where users with registered accounts may earn points by purchasing merchandise on

    Points accrued are non-transferable to other users or accounts and have no cash or monetary value. Accounts are non-transferable and purchases must be made by the account holder.

    Points are never redeemable for cash, and Star Coins cannot be used towards the purchase of e-gift cards.

    Star Coins Rewards may be changed from time to time at Bella Luna Toys sole discretion. Any change to Star Coins Rewards or these Terms and Conditions will be posted on the website.

    Bella Luna Toys reserves the right to change, limit, modify or terminate the Star Coins Rewards program (including the Terms and Conditions) for any reason or no reason, at any time, with or without notice.

    Bella Luna Toys reserves the right to deactivate any registered account and to audit any membership account at any time if there is suspected abuse of the program. For example; failure to follow terms, illegal activity, fraud, misrepresentation or any unauthorized use of Star Coins rewards. The misuse of points, cards, credits, vouchers, coupons and/or certificates may result in the deactivation of a membership and account.

    Bella Luna Toys reserves the right to exclude individuals from Star Coins Rewards at its sole discretion. Any misrepresentation or any conduct detrimental to the interests of Bella Luna Toys may result in account deactivation and revocation of Star Coins points. This will affect eligibility for further participation.

    In addition, all Star Coins points and rewards will automatically expire if an account is terminated or otherwise cancelled for reasons outlined above or otherwise.