How It Works


    If you don't have an existing Bella Luna Toys account, create one today and earn 10 Star Coins. Existing users can log in to view their current Star Coins status.


    With every action or purchase you make, you'll earn more Star Coins.


    Use your Star Coins at checkout to save on beautiful toys that celebrate open-ended play!

Ways to Earn Star Coins

Redeem for Discounts

When you are logged in to your Star Coins account, you'll see how many coins you can use towards your purchase at checkout. Rewards can be used on a sliding scale and no minimum is required to start redeeming!

10 Star Coins = $1 Towards Your Purchase

Share the love!


Give your friends $10 off* their first order and you will earn $10
in points after their first purchase.

Start Referring Now *valid on purchase of $50 or more

VIPS Earn Even More

Frequently Asked Questions

  • How Do I participate?

    Joining is easy and 100% free. No membership fees or annual charges! Simply create a Bella Luna Toys account or use your existing one!

    New customers please click on the “Create an Account” button and follow the prompts.

    Existing customers with an account: You are all set! Log in to start earning Star Coins and to check your Star Coins balance.

    If you have shopped with us in the past, but do not have an account, create a Bella Luna Toys account using the same email you used to checkout. You must register for a Star Coins account to redeem Star Coins.

  • How Can I Earn Star Coins?

    Star Coins are earned by purchasing our products online. Earn 1 Star Coin for every $1 spent on products (tax & shipping excluded). View “Ways to Earn Star Coins” above for more opportunities to collect Star Coins.

    Redeem Coins for discounts on future purchases: 10 Star Coins = $1 Discount. Please place your order using the email address associated with your account for Star Coins to accrue and to see you balance at checkout. Orders placed with a different email address will not earn Coins on your account. Star Coins are non-transferrable and can not be redeemed for cash.

    Spend $350 within a 12 month period and you can reach Shooting Star status and will earn 1.5 Star Coins for every $1 spent. Status is valid for the 12 month period following the date of qualification, and annual requalification is required.

    Spend $800 within a 12 month period and reach Supernova status to earn 2 Star Coins for every $1 spent. (Above terms apply).

    Subscribe to our newsletter to receive announcements about new ways to earn in the future! Shooting Star and Supernova customers receive the latest news about specials and new arrivals before everyone else!

  • When Do Star Coins Post to My Account?

    Star Coins post to your account immediately after completion of a purchase or a Coin earning action (see “Ways to Earn Star Coins” above for details) If you do not see your Star Coins added within 1-2 hours, please contact and they will be happy to help.

    Reminder: Place your order using the email address associated with your Star Coins account for Star Coins to be posted to your account. Orders placed with a different email address will not earn Coins. Star Coins are non- transferrable.

  • How Do I Redeem My Star Coins?
    Log in using the email address associated with your account. At checkout, a slider icon will appear displaying your Star Coins balance. Simply adjust the slider to apply as many, or as few Star Coins as you’d like. You must be logged in with the email associated with your account to see and redeem points.
  • Can I Combine My Star Coins with Other Discounts or Promo Codes?
    Star Coins can not be combined with other offers. If you have a valid promo/coupon code you’ll have to choose to apply it at checkout or redeem Star Coins.
  • How Do I Check My Star Coins Balance?
    Your up-to-date balance is always displayed at the top of this page.
  • Do Star Coins Expire?
    Star Coins are valid for 12 months from the date of the last qualifying purchase. Each qualifying purchase automatically extends the expiration date of all unused Star Coins for 12 months from the month of the last qualifying purchase. Star Coins expire after 12 months if no qualifying purchases are made within that time period. For a purchase to qualify it must be made using the email address associated with your account. Points are non-transferable.
  • Do I Have to Enroll or Register in Individual Promotions?
    Once you register for an account, you're all set – we don't require you to register for individual promotions in order to be eligible. Just fulfill the requirements of a promotion, and we'll post Star Coins to your account immediately!
  • What Happens to Star Coins if I Make a Return?

    If a full refund is issued, the Star Coins spent will be returned to your account, and the Star Coins earned on that purchase will be deducted.

    For example: Quinn has 200 Star Coins and purchases a $100 Block Set and uses 100 Star Coins for a $10 discount. Quinn pays $90 and earns 90 Star Coins. Quinn now has 190 Star Coins. When the blocks are returned, Quinn receives a $90 refund and 100 Star Coins returned. The 90 newly earned Star Coins are removed. Quinn is back to 200 Star Coins.

    Different rules apply for partially refunded orders.

  • I Reviewed a Product But Don’t See My Star Coins Applied?
    Customers will frequently leave a review about their purchase (we love reviews!) but if you do not click through the review request email, your Star Coins might not be added. If this is the case, please send an email to with your name and the product you reviewed so they can apply your Star Coins to your account!
  • Can I Earn or Redeem Star Coins When Placing a Phone Order?
    Our Customer Care staff can not access Star Coin accounts when taking orders over the phone. Star Coins can only be earned and redeemed when making a purchase online.
  • How Do I Contact Support With Questions About Star Coins?
    Our team is happy to answer your questions. Send an email to, or livechat with us. We are here Mon-Fri 9-5 Eastern.
  • Can I Buy Extra Star Coins?
    Currently Star Coins are earned and we do not offer you the ability to buy more.
  • What if I Don't Want to Receive Promotional Emails?
    From time to time, you'll receive program-related emails from us. You can opt-out at any time, just click the 'Unsubscribe' button when you receive your next email.