Star Coins Rewards Updates

At Bella Luna Toys, customers are at the heart of what we do, and we value your loyalty!

We are making changes to our popular Star Coins Rewards loyalty program to keep it sustainable and fresh.  Based on your feedback we’re bringing back features you loved, changing others, and launching new perks! Here’s what’s that means for you:

Earning Star Coins

Currently, Star Coins members earn 1 coin for every dollar spent. Starting October 8, 2022, this base rate will be modified by the tier you are in, up to 1.5 coins per dollar spent for our highest tier.

Redemption Value

The value of each coin you earn will change from 10 cents to 5 cents. In other words, you will receive $10 in loyalty rewards for every 200 coins you earn.

For Current Accounts: Your balance accrued prior to 10/8/22 will be adjusted to maintain the original redemption value.

Example: Alex earned 100 coins on 8/24/22 for a $10 reward. Alex’s rewards coins will be adjusted to 200 coins to maintain the $10 rewards balance.

Redeeming Your Coins

At check-out you will see a drop-down menu that will allow you to redeem your Star Coins in $10, $20, and $30 increments. $30 is the maximum loyalty reward that can be applied to one order. Star Coins will be valued as follows:

 Star Coins Redeemed Discount Applied
200 Coins $10 Off
400 Coins $20 Off
600 Coins $30 Off


Star Coins will expire 6 months after your last coin earning activity.

Save More with Tiers

Our Twinkling Star, Shooting Star and Super Nova tiers are back! We will be launching promotions like Double Star Coins Days, exclusive content, early access events, special gifts and more. Explore what you can earn as your star rises:

Twinkling Star Shooting Star Super Nova

Qualifying Spend

Spend $1/yr

Spend $350/yr

Spend $800/yr

Earning Power

1 Coin per $1 spent

1.25 Coins per $1 spent

1.5 Coins per $1 spent

Email Invite for Reviews

20 Coins per Review

20 Coins per Review

20 Coins per Review

Early Access Events & Sales 



Surprise Gift Offers 



Free Printable Content 



Free Shipping Days 


Annual Gift/VIP Sale 



If you have questions about your loyalty account, our customer support team is here to help. Please reach out to us at